This is an audio recording and will most likely have multiple mistakes. and inaccuracies. For entertainment purposes only.
Deer Valley Lodging Program – Presentation
Hi everyone, my name is Jennifer. I work with Deer Valley in our lodging and sales division. I’ve already learned a lot from the presentations today, and I’m sure you all know we’re on the verge of a historic expansion. I’ve been visiting Deer Valley for years, and I’m truly excited to be here.
I already work with some of the agents in this room, and we’re so grateful for your support. We’re also thrilled to be partnering with Extell, the Grand Hyatt, and the East Village developments. Thank you to everyone for having us here today.
Who We Are
As most of you know, Deer Valley operates one of the preeminent ski resorts in the country. What many people don’t realize is that we also operate the largest short-term rental management company in this area.
During my time today, I’ll give a quick overview of our lodging program and share some exciting new initiatives we’re rolling out this year. And to keep things fun, at the end I’ll ask a few questions and hand out some Deer Valley “legacy beanies” to those who answer correctly — so pay attention!
Deer Valley’s lodging department has been in business for over 16 years, and we’ve quietly grown to become the largest short-term rental manager in the market. We currently:
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Manage close to 500 units
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Oversee 14 HOAs
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Have a presence in more than 40 buildings from Empire Pass to Snow Park
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Are actively building a new footprint in the East Village area
In just the last three years, we’ve expanded our portfolio by over 20%, and we’re always looking to add properties that appeal to our very discerning guests.
Property Management Services
The foundation of our program is our property management services:
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24/7 coverage – 24 hours a day, 7 days a week
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Regular property inspections
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Daily maintenance when a home is occupied (by a rental guest or owner)
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Weekly checks when it’s vacant
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On-site security
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Full-time, year-round housekeeping and maintenance teams – not just seasonal staff
This means the same team is consistently servicing each home, getting to know the property, the owners, and the HOA community. We also provide a linen package and high-end amenities (in partnership with brands like Lather New York, etc.).
Our team is constantly working to elevate the lodging experience and bring the unique Deer Valley difference to life, not just on the slopes, but in the homes and condos where our guests stay.
Guest Benefits
Guests who book directly through Deer Valley receive a suite of perks that truly set the program apart:
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Complimentary daily housekeeping
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Complimentary daily hot tub maintenance
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Complimentary in-resort transportation at participating properties
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Ability to add discounted Deer Valley lift tickets and ski rentals to their lodging package
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This is the only way to get discounted Deer Valley lift tickets — they must be purchased with a lodging package.
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Priority access to ski school lessons and certain dining reservations
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Most importantly: rental guests are never blocked out from the mountain
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Even on “sold-out” days or when Ikon reservations are full, our guests can call their Deer Valley guest services manager to secure access.
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These unparalleled perks allow us to charge, on average, 10–11% higher nightly rates than many competitors. Yet our owners still see equal or better net revenue with less wear and tear, because we’re attracting higher-quality, more loyal guests. It’s a true win-win.
Owner Benefits
Our owners receive most of the same perks as our guests, plus several exclusive benefits:
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Instead of discounted tickets, owners receive 50% off the purchase of two Deer Valley season passes.
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For Founders Place Phase 2 (closing next month), we’ve created a special Owners Club program:
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Any owner who signs their property into Deer Valley management within six months of closing receives two complimentary Deer Valley season passes every year, for as long as their unit is in our rental program.
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First Tracks access once per season
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Complimentary access to our on-mountain demo center
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Invitations to exclusive owner events:
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Hosted dinners
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Golf events
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Private off-mountain experiences
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Charge privileges on their owner account at Deer Valley food & beverage outlets
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Owner discounts on:
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On-mountain ski rentals
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New partnerships like Ski Butlers
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Lodging at other Deer Valley properties and select Alterra properties
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Full concierge services to help with:
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Activity reservations
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Transportation
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Grocery delivery
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Holiday decorating
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And more
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We really want owners to feel like they’re part of the home team — part of the Deer Valley family — not just another owner in a random rental pool. These are perks they cannot get with any other management company in town.
Revenue & Distribution
Beyond perks, owners also get the reassurance that Alterra Mountain Company’s seasoned Deer Valley revenue team is focused on maximizing the performance of their unit.
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We use dynamic pricing and monitor the market closely to optimize revenue.
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Our vacation planners are a seasoned local sales team:
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6 full-time planners
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An average of 7 years’ experience each selling Deer Valley
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Regular property tours
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Ongoing sales training and monthly call monitoring/feedback
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Properties are sold through:
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deervalley.com
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Major OTAs like VRBO, Airbnb, Ski.com, Booking.com, and more
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Our own travel industry sales team working with:
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Travel agents
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Tour operators
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The international ski market, which is increasingly important to Deer Valley.
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We’re also backed by a multi-million-dollar annual marketing budget. Our properties are showcased through:
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Deer Valley social media channels
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Our website
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CRM and email campaigns to over 1 million subscribers
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Digital ad campaigns
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Extensive PR efforts — especially right now, with the historic expansion about to debut.
All of these programs are included in our management structure. We don’t charge surprise marketing or distribution fees. You can be completely transparent with your clients about the cost structure.
New Programs for Owners
Now for the part I’m most excited about: two new programs launching this year.
1. Deer Valley Home
Because we’re part of Alterra Mountain Company, we can tap into deeply discounted purchasing power on:
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Tabletop items
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Housewares
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Mattresses
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Furniture
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Artwork and décor
We’re rolling out Deer Valley Home in the next month. This will give our owners access to these discounted prices when they’re:
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Fully furnishing a brand-new property (like at Founders Place or SkyRidge), or
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Refreshing and updating an older, more original Deer Valley residence.
We encourage all our owners to keep their homes updated to Deer Valley standards so that the properties remain a strong reflection of our brand and deliver the level of experience our guests expect.
2. Deer Valley Passport
I’m personally overseeing our new Deer Valley Passport program. This will be a seasonal collection of curated, exclusive experiences for owners, such as:
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Private gallery tours
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Wine tastings
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Personal shopping experiences
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Special on- and off-mountain events
Owners will receive a physical or digital “passport” each season, filled with these unique offerings. More and more, our owners are looking for bespoke, deeply personal experiences that make them feel truly part of the community, not just visitors in their own homes.
